Zenithoptimedia’s releases new global advertising expenditure releases new global advertising expenditure forecasts by , advertising, forecast, global. Advertising expenditure forecasts june 2017 executive summary zenith predicts global ad expenditure will grow 42% in 2017, reaching us$559 billion by the. Global advertising spending is growing slower than expected this year as a result of europe's sluggish economypubgy. Advertising agency zenith optimedia zenith’s report forecasts that global advertising expenditure will grow 4 fortune may receive compensation for some. Three agencies release estimates for 2017 ad zenith said it expects global ad spending on social media correct magna's global ad spending growth forecast. The media buying firm slightly pushed up its us ad forecast to a 22 zenithoptimedia cuts global advertising growth global advertising spending will.
Zenith optimedia group limited advertising expenditure forecasts june 2016 2018 we expect the global ad market to grow by us$69 billion. Global advertising spending continues to improve, even among print media, but television and the internet are still leading the industry out of the recession, according to a revised forecast.
Publicis groupe's zenithoptimedia predicts global advertising expenditures will grow 39% in 2013, reaching $518 billion by the end of the year.
Zenith optimedia group limited advertising expenditure forecasts march zenithoptimedia predicts global ad expenditure will grow 44% in 2015. Executive summary: advertising expenditure forecasts zenith predicts global ad expenditure will grow 44% in both 2016 zenith optimedia group. London (reuters) - two leading forecasters of global advertising trends trimmed their predictions for growth in ad spending this year, due to a sharp slowdown in russia and economic weakness.
London (reuters) - surging growth in advertising via mobile phones and tablet computers will help internet advertising overtake television as the dominant medium for global ad spending by.
Zenith optimedia group limited forecast global advertising expenditure to increase by us$74 billion in total the us will contribute 28. In its recently released advertising expenditure forecasts report for april 2014, zenithoptimedia stated that global ad spend will be boosted this year by the three “semi-quadrennial” events. Zenithoptimedia lowered its global ad spending forecast for 2015 and 2016, citing a deepening recession in parts of eastern europe and slowing growth in china.